Verax/Capabilities/Brand and positioning
Positioning is not a tagline. It is the decision about what you are for, who you are for, and what you are willing to be worse at. Everything else on this site is built to carry that decision.
01 / Start small
These are deliberately cheap. Each one ends in a document you can act on, and none of them commits you to anything after it.
Revenue Leak Diagnostic
USD 900
We become your buyer and show you where enquiries die. Every form, reply and follow up, timed and recorded.
Competitive Teardown
USD 1,000
Five competitors, what each of them claims, and the gap none of them has taken yet.
AI Visibility Audit
USD 1,800
What ChatGPT, Claude, Perplexity and Google's AI answers say about you, and why they name your competitors instead.
Operations Audit
USD 3,000
Where automation genuinely saves you hours, and where it is a distraction dressed up as progress.
02 / Why it matters
When you sound like everyone else, price becomes the only thing left to compare. That is a fight you win by being cheapest, and you do not want to win it.
Identity work built on top of vague positioning looks handsome and sells nothing. We settle the argument first, then draw.
A claim is only real if your team can repeat it, your site can prove it, and your buyer can object to it and still be answered.
You get the claim hierarchy, the proof behind each claim and the objection framework in a document your people can follow without us in the room.
03 / Services
Ranges reflect scope, not negotiation. You get a fixed price before anything starts.
Your buyers' exact language, objections and unmet needs.
We read what your market already says in public and what it already said to you. Reviews, forums, sales calls and your own inbox. You get the words they use, the objections they raise before buying, and the needs nobody in your category is answering yet. It is the raw material every other piece of writing here is built from.
USD 1,500 to 2,500
The one idea you own, and the argument that defends it.
Two weeks. We settle what you are for, who you are for, and what you will stop competing on. You leave with the claim hierarchy, the proof behind each claim, and the objection framework your team answers with. This is the single most useful thing most companies here buy first.
USD 3,500
Naming, voice, visual identity and the brand book behind them.
The applied system, not a logo sheet. Naming where you need it, a written voice with real examples, the visual identity, and every application your business actually uses. It ships with a brand book your team can follow, so the identity survives the next person who joins.
USD 8,000 to 15,000
Earned coverage, media relations and the launch narrative.
A story worth printing, told to people who print stories. We build the narrative, prepare the spokespeople, and run the media relationships around a launch moment rather than sending releases into the dark.
USD 5,000 to 15,000
Designed, produced and distributed.
Physical work still lands in categories where everyone else has gone quiet. We design it, manage production, and get it into the right hands.
USD 2,000 to 10,000plus production
Ongoing brand and design capacity is available monthly as Retained Creative. See plans and prices
04 / Questions
Often not. If your identity works and your problem is that nobody can say what you do, buy the Positioning Sprint on its own and keep the logo.
Two weeks from the first session to the finished document. Most of that is us doing the work rather than you sitting in workshops.
We can, and sometimes we will say no. Drawing an identity for a company that has not decided what it stands for produces something that looks finished and argues for nothing.
You do. Files, fonts, source artwork and the written system are yours, and the brand book is written so another team could pick it up without us.
05 / Start
Thirty minutes with Raymo. You leave with the first two things to fix, whether you hire us or not.
You talk. We listen for where the leak is.
We name the first two things to fix.
If we fit, we send a plan. If we do not, we say so.