Verax/Capabilities/Marketing, content and campaigns
Posting more is not a strategy. We decide what has to be true for a stranger to buy from you, then build the campaigns, content and coverage that make it true.
01 / Start small
These are deliberately cheap. Each one ends in a document you can act on, and none of them commits you to anything after it.
Revenue Leak Diagnostic
USD 900
We become your buyer and show you where enquiries die. Every form, reply and follow up, timed and recorded.
Competitive Teardown
USD 1,000
Five competitors, what each of them claims, and the gap none of them has taken yet.
AI Visibility Audit
USD 1,800
What ChatGPT, Claude, Perplexity and Google's AI answers say about you, and why they name your competitors instead.
Operations Audit
USD 3,000
Where automation genuinely saves you hours, and where it is a distraction dressed up as progress.
02 / The urgent one
More of the research that used to happen on Google now happens inside ChatGPT, Claude, Perplexity and Google's own AI answers. Those systems already have an opinion about your category, and they are already naming somebody. Most companies have never once checked whether it is them.
The real answers to the real questions your buyers ask, recorded across the assistants that matter, so you are reading evidence rather than guessing.
These systems lean on structured data, third party sources and content they can parse. When a competitor gets named instead, there is almost always a reason you can fix.
What to publish, what to mark up, and which third party sources to be present in. Written as work to do, not as a report to file.
AI Visibility Audit, USD 1,800. Ongoing monitoring and defence is the Visible attachment at USD 1,000 per month. See plans and prices
03 / The flagship
Integrated Launch
Positioning, identity, site, film, photography, out of home, PR, paid and content, sequenced as one campaign under one accountable lead. This is the offer that a freelancer cannot deliver and five separate agencies deliver badly, because the hard part is not any single piece. It is the order they arrive in.
Before
Positioning settled, identity drawn, the site and the tracking built, the film and photography captured.
The moment
Out of home, PR, paid and content all land together, saying the same thing in the same week.
After
The content engine keeps running, the site keeps converting, and you see monthly what moved.
USD 35,000 to 80,000, scoped against the market and the media you need
04 / Services
Ranges reflect scope, not negotiation. You get a fixed price before anything starts.
The machine to run content in house, built around your business and handed over.
The prompt library, the templates, the briefs, the calendar and the written procedures, all built on your positioning rather than on a generic framework. We stand it up, run it with your team until it holds, then leave. You stop paying a retainer for work your own people can do.
USD 4,500
The crawl, index and structure problems that quietly cap you.
We audit what search engines and AI crawlers actually see, then fix it rather than handing you a list. Structure, speed, markup and the internal linking that decides which of your pages is treated as the important one.
USD 2,500 to 5,000
Every capability sequenced as one campaign under one accountable lead.
The flagship. Positioning, identity, site, film, photography, out of home, PR, paid and content, built in the right order and landing together. See the full breakdown above
USD 35,000 to 80,000
Billboards, panels, transit, showroom and window.
Planned against where your buyers actually are, designed to be read at the speed they are moving, and bought so the money goes to sites that matter rather than sites that were available.
USD 15,000 to 60,000plus media
Stands, display structures and activation environments.
Designed and built so people stop, and staffed with something to say when they do. The structure is the easy half. What happens in the ninety seconds someone stands in front of it is the part most stands get wrong.
USD 15,000 to 60,000
Structured telephone and direct outreach to named accounts.
A written target list, a real script, and a cadence that gets followed. For categories where the buyer will never fill in a form and somebody has to pick up the phone.
USD 3,000 to 8,000per month
Campaign buying and optimisation is available monthly as Managed Media. See plans and prices
05 / Questions
We can. It usually costs you more, because paid traffic sent at a muddled offer converts badly and you pay for every click either way.
The audit is. What the assistants say changes as their sources change, so if it matters to your category, the Visible attachment monitors it monthly and defends the position as it shifts.
Then we slow the tap. Demand is planned against your real delivery capacity from the first week, and we would rather hold a waitlist than burn your team or your name.
No. Every service on this page stands alone. The launch exists because some companies need all of it to land on one date, and sequencing that is the hard part.
06 / Start
Thirty minutes with Raymo. You leave with the first two things to fix, whether you hire us or not.
You talk. We listen for where the leak is.
We name the first two things to fix.
If we fit, we send a plan. If we do not, we say so.